_edited.png){kind=small}
why we built Essence
The business redefining intimacy and sexual wellness deserve insurance partners who understand them.
Essence was built for brands, clinicians, educators, and innovators operating in an industry that is often misunderstood but never insignificant. Backed by Ashlin Hadden Insurance, we specialize in protecting businesses that lead conversations others are still catching up to.
The Gap We Saw
The sexual wellness and intimacy space has evolved rapidly. Insurance for it has not.
​
Many businesses in this industry face unnecessary friction when seeking coverage. Products are misclassified. Services are misunderstood. Risk is oversimplified. Traditional underwriting models often fail to account for the realities of how these businesses operate.
​
We saw a gap between what this industry needed and what it was being offered. Essence was created to close that gap.
who we work with
Whether you sell products, provide professional services, operate online, or combine multiple models, we build coverage around how your business actually functions.
We serve a wide range of businesses across the intimacy and wellness space, including:
For those who like to go deeper.
​
We put together a mini eBook that dives further into who we are, how we work, and why Essence exists. Consider it the extended cut.
​
Click the booklet to the left if you want the full Essence experience.
WANT THE FULL STORY?
BUILT FOR THE BUSINESS OF PLEASURE
Coverage that matters
We proudly work with businesses across the pleasure focused space, including:​
Sexual wellness and adult novelty brands
Ecommerce sellers and subscription companies
Brick and mortar boutiques
Educators, coaches, and content driven platforms
Emerging startups and established names
WHERE TRADITIONAL INSURANCE FALLS SHORT
And how we do it better
Most standard insurance models were not designed for modern pleasure based businesses. That often leads to:
​
-
Coverage gaps
-
Awkward conversations
-
Policies that miss how your business actually operates
​
Our approach is different.
​
We provide coverage that is informed, intentional, and built around real risk, not assumptions. You get protection that works without having to explain or justify your business.
We believe insurance should feel clear, collaborative, and supportive.
​
Here is what working with Essence looks like:
​
-
Personalized coverage
-
Straightforward communication with no judgment
-
Proactive risk management and guidance as you grow
-
Ongoing support instead of one-time transactions.
​
We stay involved because your business does not stand still.​​
The Essence Approach
the woman behind the work
Meet Ashlin Hadden
Ashlin Hadden is the founder of Essence and a seasoned insurance broker with more than 25 years of experience in the insurance and financial industries.
​
After years in traditional insurance, Ashlin saw how outdated systems were failing modern entrepreneurs, especially in alternative and pleasure focused markets.
​
Essence was created to change that.
​
Ashlin built this brokerage to offer knowledgeable, respectful coverage to businesses that deserve more than a polite decline. Her mission is simple. Help bold brands protect what they have built without compromising who they are.
