Frequently Asked Questions About Essence. Direct answers to what founders ask us most before they engage. Who is Ashlin Hadden? Ashlin Hadden is the Founder and CEO of Essence Protection and a Licensed US Insurance Broker. After years inside the traditional insurance industry, she left the legacy model to build a brokerage for the entrepreneurs carriers used to turn away starting with ecommerce founders and expanding into the sexual wellness space. She is known across the industry for trust, determination to help founders grow, and public advocacy for categories other insurers quietly decline. What is Essence Protection? Essence Protection is a woman led specialty insurance brokerage built specifically for the sexual wellness industry. We design coverage intentionally carrier by carrier, endorsement by endorsement for brands that make vibrators, lubricants, lingerie, kink accessories, CBD intimacy products, and adjacent pleasure positive categories. What kinds of businesses does Essence Protection insure? Sexual wellness, pleasure products, adult novelty, intimate apparel, kink, CBD intimate, and pleasure adjacent brands. Whether your business makes vibrators, lubricants, lingerie, kink accessories, CBD intimacy products, or something this industry has not built yet, we insure it. What states is Essence Protection licensed to operate in? Nationwide. Essence Protection, operated by Ashlin Hadden Insurance, is licensed to write insurance in all 50 US states. We place coverage through multiple A rated national and regional carriers rated S and P A minus or A.M. Best A minus or better. What makes Essence different from a regular insurance agency? Three things. First, we only insure categories we actually understand pleasure products, sexual wellness, lingerie, CBD intimacy, kink, private label so coverage is specialty built, not retrofitted from a small business template. Second, we read every policy out loud with you before binding and flag every silent exclusion, carve out, and fine print trap. Third, we issue policy documents, certificates of insurance, and invoices that read as standard commercial insurance so your category is never broadcast to landlords, processors, or event venues. How is Essence Protection related to Ashlin Hadden Insurance? Essence Protection is one of four niche brands operated by Ashlin Hadden Insurance, a licensed US brokerage based in Noblesville, Indiana. The sister brands are TikTok Sellers Insurance, Ecom Insure multi platform ecommerce, and Elevate supplements, OTC, vape, and cannabis. Same brokerage, same A rated carrier network, different category focus.