Insurance Isn't Sexy - Until You Need It (Then It's Everything)
- Ashlin Hadden
- May 8, 2025
- 3 min read
Updated: Sep 3, 2025

Let's be honest, insurance rarely puts anyone "in the mood." It doesn't sparkle on your product shelf or go viral on Instagram. But when something does go wrong (and in this industry, it eventually will), it instantly becomes the only thing that matters.
Whether you're running a sexual wellness brand with a clean, clinical vibe or operating a bold and unapologetic adult novelty store, your business deals in real risks. Products that go in, on, or around bodies are always going to be high risk. That means your business needs more than a general policy and a pat on the back from a vanilla agent. It needs specialized insurance for adult products, created by people who actually understand what you sell and why it matters.
The Unsexy Truth: Your Business Is Playing a Risky Game
Too often, business owners in the adult novelty industry believe they're covered by a basic policy. This is a dangerous assumption. The fact is, the unique risks of this industry require specialized coverage.
Here's the truth about what generic insurance won't cover:
Product Liability: If you hand out a sample and someone has a reaction, you can be held liable. If a customer gets hurt using your product, even if it's the "wrong" way, you can still get sued. Your business can be held responsible for personal injury and property damage, and a generic policy won't provide the specialized adult product liability insurance you need.
Vendor Requirements: If your vendor demands a Certificate of Insurance (COI) and your current policy excludes adult novelties or doesn't meet their coverage limits, you can lose the deal. These lost opportunities can be crippling to your brand's growth.
Cybersecurity Threats: Your website is a vault of sensitive customer data. If it gets hacked, that's a data breach and a lawsuit waiting to happen. A general policy might cover the physical hardware, but it sure won't cover the fallout from a data breach, including regulatory fines and legal fees. This is why cyber liability insurance for sex toy stores and online retailers is crucial.
Property Damage: While fire, theft, or floods can affect any business, if your inventory of sex toys is damaged, the financial loss can be devastating. You need a property insurance policy that understands and properly values your unique stock.
Advertising & Media Liability: In the world of social media, one wrong post by an employee or a third-party influencer can lead to claims of defamation, copyright infringement, or false advertising. A standard policy often won't protect you from these costly lawsuits.
None of these scenarios are covered by generic business insurance. We built Essence by Ashlin Hadden Insurance because too many sexual wellness innovators and adult novelty retailers were being dismissed, excluded, or flat-out denied protection by traditional insurance providers.
Making Protection Sexy Again
You deserve insurance that's as bold as your brand. We understand the nuances of your business because we specialize in insuring the adult entertainment, sexual wellness, and intimacy industries. Our tailored solutions provide a shield for your business, your brand, and your peace of mind—not just when things are going right, but especially when they're not.
Tailored Coverage: We work with you to create a comprehensive plan that includes sex toy business insurance coverage, business interruption insurance, and premises liability insurance, ensuring every aspect of your business is protected.
Expert Guidance: Our agents don't blush. We just insure it. We are experts in this market and can help you navigate complex regulatory environments, vendor demands, and unique liability exposures.
Risk Management: We don't just sell you a policy; we help you understand and mitigate your risks, from supply chain issues to consumer complaints.
Get a custom quote for your adult product business or sexual wellness brand today.
Contact Essence by Ashlin Hadden Insurance. We don't blush. We just insure it.

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